Scale: 240,000 square meters
Property classification: shopping center
Developer: Chi Tai Group
Services: comprehensive management consulting including strategic positioning adjustments, business form planning, lessee management, and brand remodeling
          • Classic case with more than two years’ brand image remodeling
          • Brought new development opportunities to a failing project and achieved considerable growth in market value
          • Introduced a large number of foreign brands in the entire vacant area in 6 months, which occupied 40% of the total area
          • Through the adjustments to form combination and planning as well as all aspects of hardware and software, the customer flow in the store have increased from 50,000-60,000 / day previously to 150,000-170,000 / day.
          • Obtained 2006 most improved shopping center award in China
          • Annual rent income has surged from 270 million Yuan to 780 million Yuan, which caught attentions of the international capital investment companies, including Morgan Stanley.
Classic cases in the same style: Yueda Time Square, Nanjing IFC project